Aveeno Under Fire After Releasing Kids Line Advertisement Featuring Little Boy Wearing A Dress

Natasha Biase

Popular skincare brand Aveeno is facing scrutiny after one of their 2023 ad campaigns resurfaced featuring a little boy wearing a tutu. In the ad, which was promoting the brand’s new children’s haircare line, a young boy in a rainbow skirt and white jumpsuit is described as a “ballerina astronaut.”

The 15-second commercial for Aveeno Kids features a boy in a bubble bath shampooing his hair while a flying animated raccoon narrates the scene. The clip ends with the little boy dancing around wearing a rainbow tutu over an astronaut costume.

“A ballerina astronaut? Awesome!” exclaims the raccoon.

Although the ad was released last year, it was reshared on X by Libs of TikTok yesterday, reigniting outrage about Aveeno’s creative choice to promote “gender confusion for kids.”

Explaining the cross-dressing little boy was included in the ad “by design,” Libs of TikTok founder Chaya Raichik wrote: “Popular skincare company Aveeno promotes gender confusion for kids in a new ad featuring a little boy cross-dressing. This is how they subtly try to normalize gender ideology in our culture.”

She added: “This is not an accident. It’s all by design. They are embedding it into EVERYTHING.”

Raichik’s post garnered over one million views and thousands of comments from people outraged that a brand would try to market gender ideology toward children.

“What a shame…  Our children deserve better,” responded Marine Combat Veteran Bruce Ballou.

“This is so evil,” stated political commentator Allie Beth Stuckey.

In addition to many calling for a boycott of the brand, one X user by the handle @TexanDogDad pointed out that ads like this aren’t exclusively targeting kids, they are also targeting parents too:

“Remember, this isn’t just encouraging the kids. That’s evil enough. What they are also trying to do is normalize parents reacting to this sort of thing and also pushes ‘transhausen by proxy’ in making adults  encourage their kids to do this.”

The outrage over Aveeno’s ad is not new. After airing last August, One Million Moms, a Christian-conservative group of mothers advocating for children, reportedly launched a petition to have the ad removed.

According to LGBTQ Nation, the petition, which garnered over 10,000 signatures, explained that many were “extremely disappointed” that Aveeno Kids was “pushing the LGBTQ agenda on children” with its commercial.

“You are exploiting young viewers by normalizing the mental disorder of gender dysphoria, also known as gender identity disorder. Even more shocking, you are using a child in your ad to promote this mental disorder.”

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Natasha Biase

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